There seems to be some concern about whether or not spending money at Walgreens or Jewel is as beneficial to Blue Island as spending money at the independent stores. Let me answer this question. If you spend $100.00 on groceries at Jewel it provides many benefits to the city. Some of my own neighbors are employed at both Walgreens and Jewel, and so it contributes to overall employment and I’m all for a fully employed city. And, the tax dollars collected are distributed the same no matter where you spend your money as long as you spend it in Blue Island. However, if you feel that you have fulfilled your desire to support the city by spending $100.00 on groceries or prescriptions and stop there it won’t be long before the only businesses in town will be Walgreens and Jewel.
It was back in August that my first letter to the Forum was published. At that time, I urged people to spend $5.00 a day in the uptown area. I asked people to visit stores that they hadn’t been in before. Explore your neighborhood. If you have always bought your groceries at Jewel and always eat breakfast at DeMar’s the money that you spend there helps the city, but not in the way I was describing. I’m asking for an investment of $5.00 a day that you would have ordinarily spent elsewhere. Find a way to buy the other things you need somewhere in Blue Island.
So how did we do in 2007? The results are mixed. Some businesses did very well, and others did not. Our own Christmas sales from Blue Island customers were up a whopping 46.5% over last year. What I say to that is WOW! Followed by thank you, thank you, thank you! That is an incredible increase, and it makes me realize that many of you made a concerted effort to shop Blue Island, and to shop our store. This allowed me to bring in part-time help when I needed it the most. Thank you again to everyone that went out of their way to shop here.
It bothers me that other businesses did not do as well. We all should have experienced similar increases. It may be that because I have been writing, people feel that they know me and feel comfortable coming in, but I can tell you this: Walk into any business on Western and say “I’m here to spend my $5.00!” and you will be greeted with a smile, a handshake, or a hug.
This is the time of year when we all want to stay home and stay warm, and for that exact reason this is the time of year when most businesses are slow. People avoid going out and only do the things that are necessary. This is also when those Christmas bills come in and we are in shock. Nevertheless, I urge you to get out this month. Pick a warmer day and check out the uptown area. If you usually stop in at County Fair for a few of your groceries, try visiting Stefanelli and Sons or El Ranchito. Need a haircut? There are several hairdressers and barbers here, no need to go to BoRics.
We are at the beginning of a brand new year. Let’s make it a good one for ourselves, for the businesses, and for the city. Here is the math for the coming year. Approximately 10,000 adults live here. At $5.00 a day spent by each one, that would be an investment of $50,000.00 a day, $350,000.00 a week, $1,500,000.00 a month, and $18,250,000.00 by the end of this year. That type of investment would be huge. The city would be thriving. Let me ask you this; where do you spend your money?
Look for me on Western, with a fiver in my hand!
Candace Carr
CARR home-garden-holiday
Saturday, January 19, 2008
Tuesday, January 8, 2008
The Season of Giving
Commercials at Christmastime are very troubling. They make us overspend and/or feel inadequate. You haven’t bought your wife that Christmas Lexus? You haven’t picked up that Cadillac your husband’s been eyeing? Only two days left to pick up that monster T.V. or buy your teenagers the cell phone of their dreams!
Worse than these however, are the commercials that make us believe that we are doing something that we are not. You’ve seen the commercial in which people are happily prancing through a door with little 5% bull’s-eyes floating over their heads. It’s a Target commercial, and in it they tell us that 5% of their net profits are given back to the community. It makes you feel good about shopping there. You can think “5% is going back to my community”, as you pay at the check-out. But be warned, net profit is what is left after a company pays out all of its expenses. Not 5% of what you’ve spent, but 5% of the profit that they made from that sale. For my purposes I’m going to call this contributing off the bottom. Giving from what’s left over.
Most of the business owners I know here contribute money off the top. They may or may not decide to contribute to your particular cause, but they don’t go to their accountant to find out what’s left over that they can give. They give without considering the bottom line. I got curious. I e-mailed Target asking how much they have given back to Blue Island. This is the response that I received “I'm sorry for any disappointment, but we don't distribute a list of organizations who receive Target grants.” So I started calling around various organizations in town, trying to find out if any of them had received grants. I did find one. Then, oddly enough, I was at Target the other day, and they have a list of grant recipients posted by the bathrooms. According to that list they have contributed a little over $1000.00 to educational facilities in our city. However, they did not list the one place that I talked to. Giving Target the benefit of the doubt, (they might have contributed to other places they did not list at the store) I’m going to say that they have contributed maybe $3000.00 to Blue Island. I think our business is fairly typical. We have contributed to School Districts 130 and 218, the Fourth of July fireworks, the Blue Island Park District, the Blue Island Library, Blue Cap, the Blue Island Historical Society, Main Street Blue Island, St. Francis Hospital, the Blue Island Chamber of Commerce, and Neighborhood Watch Group #37. The amount donated will be over $1000.00 by the end of the year, one third of what Target may have donated and that does not include the tickets for spaghetti suppers, pancake breakfasts, raffles, Girl Scout cookies, and school fund raisers. What does this mean to you? The percentage of your money that is given back to the community is far greater when you shop your local businesses. So next time you spend $5.00 in a neighborhood store, you can think “I’m contributing to my community” and it will be a lot more than a percentage of somebody’s net profit. On top of that, 1% of your purchase is given back to Blue Island in the form of sales tax. Let me ask you this: Where do you spend your money, and is it truly helping your community? Candace Carr CARR home-garden-holiday
P.S. In 2008, we are allowing our customers to determine where we invest our donations in the community. When you shop with us, please let us know which organization you would like us to support.
Worse than these however, are the commercials that make us believe that we are doing something that we are not. You’ve seen the commercial in which people are happily prancing through a door with little 5% bull’s-eyes floating over their heads. It’s a Target commercial, and in it they tell us that 5% of their net profits are given back to the community. It makes you feel good about shopping there. You can think “5% is going back to my community”, as you pay at the check-out. But be warned, net profit is what is left after a company pays out all of its expenses. Not 5% of what you’ve spent, but 5% of the profit that they made from that sale. For my purposes I’m going to call this contributing off the bottom. Giving from what’s left over.
Most of the business owners I know here contribute money off the top. They may or may not decide to contribute to your particular cause, but they don’t go to their accountant to find out what’s left over that they can give. They give without considering the bottom line. I got curious. I e-mailed Target asking how much they have given back to Blue Island. This is the response that I received “I'm sorry for any disappointment, but we don't distribute a list of organizations who receive Target grants.” So I started calling around various organizations in town, trying to find out if any of them had received grants. I did find one. Then, oddly enough, I was at Target the other day, and they have a list of grant recipients posted by the bathrooms. According to that list they have contributed a little over $1000.00 to educational facilities in our city. However, they did not list the one place that I talked to. Giving Target the benefit of the doubt, (they might have contributed to other places they did not list at the store) I’m going to say that they have contributed maybe $3000.00 to Blue Island. I think our business is fairly typical. We have contributed to School Districts 130 and 218, the Fourth of July fireworks, the Blue Island Park District, the Blue Island Library, Blue Cap, the Blue Island Historical Society, Main Street Blue Island, St. Francis Hospital, the Blue Island Chamber of Commerce, and Neighborhood Watch Group #37. The amount donated will be over $1000.00 by the end of the year, one third of what Target may have donated and that does not include the tickets for spaghetti suppers, pancake breakfasts, raffles, Girl Scout cookies, and school fund raisers. What does this mean to you? The percentage of your money that is given back to the community is far greater when you shop your local businesses. So next time you spend $5.00 in a neighborhood store, you can think “I’m contributing to my community” and it will be a lot more than a percentage of somebody’s net profit. On top of that, 1% of your purchase is given back to Blue Island in the form of sales tax. Let me ask you this: Where do you spend your money, and is it truly helping your community? Candace Carr CARR home-garden-holiday
P.S. In 2008, we are allowing our customers to determine where we invest our donations in the community. When you shop with us, please let us know which organization you would like us to support.
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