Friday, December 21, 2007

Think locally, act locally

I recently ran into a customer at a Blue Island Park District event and she confided that since she started reading my articles, she feels guilty if she spends money outside Blue Island. She has begun to stop and think about whether or not she can find what she needs right here at home. Another person that I explained the spend $5.00 a day in Blue Island theory to remarked that it reminded her of Rudy Giuliani’s speech after 9/11 in which he urged New Yorkers to get out and shop as if nothing had ever happened.
It is not my intention to make people feel guilty. I know that many things are not available here, so if you have to shop elsewhere for what you need, then do it, guilt free. And I certainly don’t advocate shopping just for the sake of shopping. That is irresponsible. What I am trying to say is that like my customer mentioned above, we should think before we shop. Is what we want available here, or might it be if we looked around?
Many people I know, including myself, make trips out to Trader Joe’s in Orland Park because they have very unusual, hard to find, and delicious foods. Not to mention the fabulous two-buck-chuck wine. I’ve been taking a closer look around Blue Island and I think we may have Trader Joe’s beat.
At Stefanelli and Sons, 13012 Western, you can find wonderful homemade pumpkin ravioli in the frozen food section for $4.95.
At Iversen’s Bakery, 12948 Western, try the Chocolate Pecan Delight cake for $5.50.
If you were disappointed in the flavor of your Thanksgiving turkey, try ordering a fresh turkey for Christmas from The Corner Store, 12458 Maple. They get their turkeys from Ho-Ka Farms and they have the flavor you remember from years past. Ho-Ka only sells to independent grocery stores, so you won’t find them just anywhere. As an added bonus, Ho-Ka Farms is right here in Illinois so you are supporting local economy twice!
Dieting? Pick up a can of Dolores brand tuna with vegetables for $1.29 at Joe’s Fruit Market, 12958 Western. It adds just the variety you may be looking for.
All of these places are less than a mile apart, so think of the gas you’re saving. For the average person in Blue Island, Trader Joe’s is about 23 miles round trip. That’s roughly a gallon gas, or about $3.00. Not to mention your time. Might I suggest that you take that $3.00, add it to the $2.99 for a bottle of two-buck-chuck, and buy yourself a nicer bottle of wine from Korbakes Wine & Liquors, 12747 Western, Miska’s Liquor Store, 12435 Western, or Stefanelli and Sons, as mentioned above.
If you’re looking for a quicker and easier way to spend your $5.00 today, stop at one of the following stores and buy a chance on a gift basket. Proceeds benefit the Forum newspaper, which is delivered FREE to every address in Blue Island.
Back in Action Wellness Center – 12757 S Western Avenue
CARR home-garden-holiday – 13114 S Western Avenue
Complete Tranquility Salon & Spa – 2824 W 127th Street
D’Masti Catering Inc. – 11915 S Western Avenue
El Ranchito Produce, Meat & Grocery – 12742 S Western Avenue
Flowers by Cathé – 13022 S Western Avenue
Iversen’s Bakery – 12948 S Western Avenue
Jebens Hardware – 13311 S Olde Western Avenue
Korbakes Wine & Liquors – 12747 S Western Avenue

I’ll see you on Western,
Candace Carr

Tuesday, December 4, 2007

To the Merchants

Just the other day we visited PetSmart, looking for aquarium gravel. The type we needed was out of stock, although it is not unusual. We asked when they would be getting more and were told “We get deliveries every Monday, Wednesday, and Friday.” We returned a week later and found that there was still no gravel. We asked for the manager, who informed us that the gravel was ordered by computer, and she would have to check when it was due. Ten minutes later she returned and told us that it showed on a plan-o-gram for delivery in two weeks, they have little control over their stock.
This got me thinking about big business vs. small business. It seems that big business would have all the advantages; money, corporate support, a team of strategists. Certainly, there must be advantages for us small business owners to take advantage of. I turned this over in mind for awhile and came up with these three advantages we have over big stores.
We have windows.
We know our customers.
We are able to order in small quantities.
We have windows. The big box stores are called that because from the outside they just look like big boxes. No one stops to window shop when they go to Kohl’s or Target or Walmart. Window shopping used to be a national pastime. As merchants, we can help beautify our downtown area, increase foot traffic, and improve our own sales by keeping up our windows.
We know our customers. When was the last time you walked into Menard’s and someone said, “Hi, Bill! How are you? How’s that new car?” Um....maybe never? The big stores don’t know you and couldn’t possibly know everyone that walked through the door. Even my 13 year old granddaughter can see that they aren’t very welcoming, even if they do hand you a shopping cart. No one is fooled when they check the name on your credit card and then say, “Thank you for shopping at our K-Mart, Mrs. Smith.”
We are able to order in small quantities. Back to PetSmart. No doubt they have to wait until the order is large enough to bring in a truckload of aquarium gravel. That’s the only way to keep their prices down. That’s why our prices are a little higher, but our flexibility can’t be beat. If we need an item, we can probably order 6 or 12 or maybe even only one. If Target wants to test market an item they probably have to order at least 1,000 so that they can gauge public interest. We can order a dozen or two and figure out pretty fast if it’s an item that will work for us.
We have a lot of other advantages. We don’t have to wait for an executive decision, or a committee, or the purchasing department. A small business consultant once told me, “Small businesses can turn on a dime. Turning a big business is like trying to turn an ocean liner.”
Let’s use our advantages to better our city, create a welcoming atmosphere, and offer a wider variety of products to our customers.

Friday, November 16, 2007

We the People....

Many people have suggested that somebody start a program based on the $5.00 a day theory. They think that Main Street, or the Chamber of Commerce, or the City of Blue Island should get all the businesses involved. I think that these people are missing the point, which is that the we, the people of Blue Island, are the ones who have to spend their $5.00 a day.

If I may quote from my original letter:

“I have an idea to help revitalize the downtown business district. This idea does not involve any additional meetings, we do not need a committee, and we do not need a fundraiser, a permit, or approval from anyone.

Ask yourself “How much money do I spend each day?” Now ask yourself “How much of that do I spend on Western Avenue?”

I challenge each of us to spend an average of $5.00 a day in the downtown area. Take $5.00 and visit a business that you think has nothing you want. Introduce yourself and buy something you can use; a chocolate bar, a bar of soap, a can of tuna, salt & pepper shakers, a cold beer, a belt, a purse, a tire gauge.”

I know that the Chamber of Commerce is working on a program to involve the citizens and the businesses, and I am grateful that something is being done. My greatest fear is that we, the people of Blue Island, will immediately become complacent, believing that “the Chamber has everything under control”. So let me make this perfectly clear: the Chamber of Commerce, or Main Street, or the City of Blue Island is not going to spend your $5.00 a day. You have to do that yourself.

A woman stopped in and told me that she had read an article which stated that 45% of the money you spend in a town stays in that town. I believe it. I checked to see how the money we take in is spent, and I would say that we are slightly above that percentage. The rest of it is scattered around the country and around the world. If you ever wished you lived in a wealthier neighborhood, all you have to do is spend your money in Blue Island. If you spend $100.00 in Chicago, Alsip, Homewood, or Crestwood you are taking $45.00 directly out of Blue Island and investing that in some other town.

People are coming in from all over; a lady from Wilmington, and another from Palos, and another from Midlothian. A man came from the north side of Chicago, and even a woman from Iowa. They all want to know how the $5.00 a day thing is going. I don’t really know how it’s going, it’s too early to tell, but now I know that people are watching, and I want you, the people of Blue Island to know that people are watching. They say that what happens in Vegas stays in Vegas, but I am hoping that what’s happening in Blue Island the whole world will see, stand up, and applaud. It is up to us, we the people of Blue Island.

Thursday, November 8, 2007

When you care enough.....

I felt very guilty. I was sure that someone would recognize me and then the ugly truth would be out. I’ll confess right here and now; I was shopping at Kohl’s. I bought a set of fluffy bath towels, some underwear, and a pair of pajamas. I hate to admit it, but not everything is available in Blue Island. We don’t have a bead shop, a toy store, a bike shop, or a shoe store (other than orthopedic). So if you’re thinking of opening a business here there are lots of opportunities. How about a bath/bed spa store, with thick towels and robes and pajamas that you want to live in? I didn’t think you could buy a Monopoly game nearby, but was surprised when I called Walgreens and was told that yes, they did have them. Things are available in places we don’t think of.
It has happened more than once that a customer will be standing less than 10 feet from our two spinners of greeting cards and lament that there is no place in Blue Island other than Walgreens to buy a card. In these busy lives of ours we sometimes fail to take off the blinders and look around us. So let me help. Many stores in Blue Island carry greeting cards, and this is a great way to spend your $5.00. If you stop in and buy two or three cards you’ve spent your money.**
The following Blue Island stores sell greeting cards
Flowers by Cathe at13022 Western
Flowers by Bartle at 12755 Western
Jewel-Osco at 2320 Burr Oak Ave
Walgreens at 12625 Western
Family Dollar at 3026 Burr Oak Ave
Family Dollar Stores at 2418 Vermont
Dollar Express at 2355 Vermont
Dollar Mania at 12112 Western
Three Sisters Antiques at 13042 Western
Vermont Antiques at 2403 Vermont
Lillian’s Antiques at 13035 Western
Carr home-garden-holiday at 13114 Western
The Corner Store at 12458 Maple
Many of these stores carry cards in English and Spanish, and the antique stores often carry both new and antique cards.
I’m positive that there are others that I haven’t listed. Call me and I’ll list you next time. It seems the city is awash in greeting cards, so think Blue Island first. There is probably a store you could walk to and buy the card you need.
One more thing. The customer in line ahead of me at Kohl’s spent $235.00. As the checker was packing the purchases it occurred to me that the customer probably didn’t need all that stuff. I didn’t need the pajamas either, but I saw them and liked them, and oh....what the heck. Wouldn’t it be great if we could adopt that attitude when shopping in our own community? Why do we tend to be so stingy with our own merchants, and gladly open our wallets for the big box stores? Let me suggest this: Next time you need a greeting card, go to one of the above businesses, and while you’re there think “what the heck” and buy yourself something extra. A couple of flowers, a candy bar, some trinket, that pair of antique earrings, an extra can of hash. Not only does it feel good to treat yourself, it helps our community on many levels.

**Approximately 10,000 adults live here. If each of them spent an average of $5.00 a day in Blue Island in a store that they usually don’t visit, that would be $50,000.00 a day, $350,000.00 a week, $1,500,000.00 a month, and $7,500,000.00 by the end of this year. That type of investment would be huge. The city would be thriving.

Tuesday, October 30, 2007

Your tax dollars at work.

People continue to stop in and share their shopping adventures. A burly gentleman stopped in just to let me know that he ordered new tires from a local repair shop after reading my article. A very sweet mature woman came in because she realized that it had been awhile since she spent money uptown. Another woman came in to let me know that she spends almost all her money in Blue Island, and outlined for me where she buys her groceries, gets her hair cut, etc. Yes! I love it!
I love this city. Really, I do. I walk to work most days and I see a lot of it on my travels. It’s a wonderful place and the people are friendly. Really. At least to me. The other day while walking home I noticed the street repairs in progress and also, in some areas, the lack thereof. I have walked down quite a few alleys too, and I know that many are in a state of disrepair. My own alley gathers water every time it rains, and becomes nearly impassable by foot, which is important to me because I walk.
Citizens have been complaining a lot lately about the poor condition of our streets. They say that they’ve talked to their alderman and yet nothing gets done. In the August 16th edition of the Chicago Tribune, and in our own Forum, it was reported that two of the bridges in Blue Island have been closed to truck and school bus traffic because they are structurally deficient. It will cost us $2 million to have them repaired. Your alderman does not reach into their pocket and pull out money for street repairs, and I’m not suggesting that they should. Improvements and repairs to our city and its infrastructure depend on tax dollars. Some of that is sales tax dollars. Ruth Sheahan, Director of the Blue Island Chamber of Commerce, recently reported that Blue Island’s annual share of sales tax revenue is roughly $1.6 million. If all of that money were available for street repair it still would not cover the cost of the bridges.
The cost of gas is on everyone’s mind these days. I know people who buy their gas outside our community because it’s a penny cheaper per gallon. In a large vehicle with a 30 gallon gas tank, that represents a savings of 30¢. If that gas is purchased outside Blue Island at the rate of $3.09 a gallon, it represents missed revenue of approximately 90¢ to the city. What does 30¢ mean to the average person? Very little if anything. What does 90¢ per vehicle a week mean to the city? Roughly $468,000 a year. Every time we drive to Crestwood or Alsip or Evergreen Park or Chicago and spend our money there, we are contributing to the repair and improvement of their streets and in doing so we are contributing to the detriment and disrepair of ours. It is our own fault. Be kind to your city; keep your tax dollars at home as much as possible.
The following gas stations are located in Blue Island
Clark at 12932 Ashland
Citgo at 12548 Western
Citgo at 127th and Kedzie
Speedway at 5320 127th Street
Thornton’s at 12052 Western
I took this list out of the phone book, there may be others.
Let me ask you this: Where do spend your tax dollars?

Wednesday, October 24, 2007

Overcoming objections

Since the appearance of my previous letter in the Forum, I have received a lot of feed back from the community. Some of it is touching. I heard a story of one woman who had moved away several years ago and then recently moved back. She has been disappointed by the city and the attitudes of the people. When she read my letter she felt that at least there is hope for us. Some of it is quite funny. People call and tell me of their shopping adventures, or they stop me on the street, point to a bag, and let me know that they spent $6.00. Some of it is dutiful. People come in to my store and announce that they are here to spend their $5.00; and believe me, it is appreciated. I applaud you all, this is what I’m talking about.
However, two comments have surprised me, and since they were made by people who purportedly are working for the betterment of our downtown I was flabbergasted. The first one was “I’m certainly not going to buy something I don’t need.” and the second was “Some of these stores don’t deserve our business.”
After hearing the first comment I was alarmed! Had I inadvertently suggested that citizens squander their hard earned money needlessly on Western Avenue? I looked back on what I had written. No, I had not, and I quote, “Take $5.00 and visit a business that you think has nothing you want. Introduce yourself and buy something you can use.” The question of need is a relative one anyway. For instance, I don’t need those beers or those chocolate bars, but I buy them because I feel like it. I’m not recommending that you spend your money on unnecessary plastic objects. The stores on Western have good, useful things, and also things you may just feel like buying because they’re cool or delicious.
In regard to the second comment: After further inquiry, I discovered that the reason that the person felt that certain stores did not deserve our business, is that they are dirty, disorganized, unfriendly, they don’t keep regular hours, etc., etc., etc. Before you jump all over me, let me say this: I know all about Store X, and how dreadful it was. They are closed now and we have another vacant storefront. There is a store that people complained made Western Avenue look like Maxwell Street. They are closing also and we will have another vacant storefront. Is this what we want for our city? Being a small business owner is like being a single mother of quintuplets; you do everything yourself. Bookkeeping, buying, customer service, maintenance, advertising, the list goes on and on. Many of us cannot afford to hire help, and we do the best we can. So forgive us if the windows are dirty, or there are packing peanuts on the floor. I think I speak for 99% of us when I say that we would do better if we could. We would hire help, or hire more help. It all comes down to money, really; just like most everything else in life. That $7.5 million is looking awfully good, so let me ask you again; Where do you spend your money?
Just for clarification, in case you missed my last letter, here is a portion of that: Approximately 10,000 adults live here. (If each of them spent an average of ) $5.00 a day (on Western Avenue), that would be $50,000.00 a day, $350,000.00 a week, $1,500,000.00 a month, and $7,500,000.00 by the end of this year. That type of investment would be huge. The city would be thriving.

Monday, October 15, 2007

Blue Island on $5.00 a day

I recently read the following challenge at a Main Street Blue Island board meeting, and it was suggested that I send it to the Forum to also challenge our residents.
"I would like to start by reading the Main Street mission statement:
Main Street Blue Island is a volunteer based not-for-profit organization dedicated to strengthening downtown businesses, creating an inviting physical environment, and attracting residents and visitors to historic downtown Blue Island.
I feel that we have done an excellent job creating an inviting physical environment; we have the planters and we have people who constantly work on façades and signage. The Pro-Am bike race and the Christmas Light Parade are proof that we are putting forth a tremendous effort in attracting residents and visitors to the historic downtown. It is the first mandate where we seem to be lacking. We are to be "dedicated to strengthening downtown businesses."
I recently spoke to a business owner who told me that their total receipts for the month of July so far are $78.00. How much longer can they remain open? Soon there will be another vacant store front on Western Avenue. Is this what we’re working for? What can we do? We are to be "dedicated to strengthening downtown businesses."
I have an idea to help revitalize the downtown business district. This idea does not involve any additional meetings, we do not need a committee, and we do not need a fundraiser, a permit, or approval from anyone.
Ask yourself "How much money do I spend each day?" Now ask yourself "How much of that do I spend on Western Avenue?"
I challenge each of us to spend an average of $5.00 a day in the downtown area. Take $5.00 and visit a business that you think has nothing you want. Introduce yourself and buy something you can use; a chocolate bar, a bar of soap, a can of tuna, salt & pepper shakers, a cold beer, a belt, a purse, a tire gauge.
There are 19 board members, a director, and a secretary here at Main Street. If we each made a commitment to do this we would be investing $105.00 a day, $735.00 a week, $3160.00 a month. By the end of the year we would have invested $15,800.00 towards strengthening downtown businesses.
Many of the businesses I talk to feel that when they give money to Main Street there is little or no return on their investment. What would the return on our investment be? I can only speak from personal experience. I’ve met new people that I would not otherwise have met. I’ve gotten a few hugs. I’ve eaten better peaches than I could find at the major grocery stores. I have a candle, a bar of soap, and salt & pepper shakers. I’ve had a few cold beers and a sausage sandwich. I have a new purse and a new hair cut. I also have a better understanding of what is happening in our business district."
I would like to add the following, addressed to residents of our fair city:
I frequently talk to people who speak poetically of the old days when Klein’s was here, Tots and Teens, the Mayfair, and other stores, and restaurants that they loved. I’m actually old enough to remember when. Some of these places may have closed because the owners retired, or moved; but the biggest reason that businesses close is that the neighborhood does not support them. And so, I challenge each of us to spend an average of $5.00 a day at a Blue Island business. Visit places you’ve never been in. Introduce yourself. This is how a sense of community is formed. This is how a thriving downtown is formed.
If I may, allow me to do the math once more, based on our population. Approximately 10,000 adults live here. At $5.00 a day, that would be $50,000.00 a day, $350,000.00 a week, $1,500,000.00 a month, and $7,500,000.00 by the end of this year. That type of investment would be huge. The city would be thriving. Most anything you need is available here, and if it’s not, I can guarantee that some shop owner will get it for you. Let me ask you this; where do you spend your money?