Real Businesses

I thought that I had the article for this issue written, and then a man I had never met before came into the store. He started by telling me that his mother was coming into town from Canada. He was looking for places to take her; shopping, restaurants, the sort of thing you do with guests from out of town. He moved here last summer, and really liked living in Blue Island. We talked a while, and then he made an interesting comment. He said, “Some of the businesses on Western seem to be playing at being a business.” He mentioned the odd hours some places have and the non-opening during regular posted business hours. It seemed to him that many places in town are not real businesses. It’s almost as if we are just hobby businesses.
It reminded me of a conversation that I had with a fellow business owner just a few days before. He told me that for years he felt that he had only been playing at being a business, but finally, and with a few changes, things had picked up and now he felt that he had a real business. He has left his other job, the one that had truly been supporting his business, and is now counting on his Blue Island business to support him.
I had been turning this conversation over in my head for a few days already when the aforementioned man came in. I know that many business owners on Western have other jobs. In our case, either my husband or I at one time or another are working at some other job to keep our cash flow moving. The fact that so many businessmen in this city need to work other jobs puts our uptown business district at a disadvantage. If you hire help to cover your business while you are working, you can never be sure that they are taking care of your customers the way that you would. If you close your business while you are working elsewhere then people inevitably come when you are closed. Either way you lose customers. Of course, like many things in life, it comes down to money. But it also comes down to awareness.
The businessman I talked with had become aware that he was not attracting the number of customers he needed for his business to thrive. He told me that if he just had maybe 10 more customers that would frequent his place that he could make it. He made some changes that worked, and now he has those customers and then some. I know that all business owners are constantly becoming aware of problems and are fine tuning their business every chance they get.
The other side of the coin is the residents of our community. We all need to fine tune our awareness of what’s available in Blue Island. I still get complaints (another one this past week) that there’s no place to buy a greeting card, and when I mentioned a few other stores that carry them, the response was, “I never thought of them.”
A woman complained that the Jewel is too expensive, and when I brought up the suggestion that she shop at the Hispanic grocery stores she replied, “I don’t like Mexican food.” For anyone who has never ventured into one of our city’s Hispanic grocers, let me tell you that there is a lot more in there than refried beans and chilies. Milk, bread, butter, eggs, fresh fruit and vegetables, and a butcher are all waiting right inside, and many times for less money than the chain stores are charging. Don’t be afraid to go in.
As a community we need to become more aware of the businesses that surround us, and what they offer. If we continue in our efforts to support the existing businesses on an ongoing basis, then money becomes less of a problem, and more of our businesses will be able to operate in true business fashion.

Candace Carr
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